3 Excellent Ideas for Your Holiday Marketing Campaigns
It’s officially the Holiday Season! People usually plan shopping and do many things during these days. Some start saving for their plans from the early days, whereas others go for spontaneous things.
Being a marketer, you must remember that you have to encash this opportunity to attract your target customers and grow your sales. This article will provide you with some tips to follow while designing your holiday marketing campaigns. Apart from that, you will get three excellent ideas for your campaigns. Go through these ideas and implement them this holiday season!
Although some of these tips may seem very basic and common, they surely give you good results.
Start Early
When it comes to reaching your customers, you should stay ahead of your competitors. People are always looking for promotional offers before the holidays, and you must launch your marketing campaigns early. This will help you create awareness about your holiday promotions well in advance. You can share teasers of holiday sales or provide exclusive access to your holiday deals.
Run Multichannel Campaigns
Running multichannel campaigns will help you get the most out of the holiday season. Try combining marketing channels such as emails, social media, and paid ads. To boost sales, you can send holiday marketing emails too. Also, create awareness on social media with holiday-themed posts. Paid holiday ad campaigns will also help create buzz. Engage customers through these multichannel campaigns and boost sales.
Provide Value
Running a holiday ad campaign will not add value; you must go beyond seasonal promotions. Make sure you are putting efforts into creating meaningful holiday marketing campaigns. Creativity in content marketing is a must when you want to provide value. You can inspire your audience by creating a holiday gift guide or sharing some lesser-known holiday tips.
Develop a Sense of Urgency
Since this holiday season only comes once a year, creating a sense of urgency in your campaigns is a must. You can build anticipation for your holiday sales by using countdown timers. Thus you can motivate your audience to shop early.
Spread Holiday Cheer
People share holidays with their loved ones since it’s a time to make memories. This is an opportunity for marketers to get closer to their customers. Wish your customers happy holidays and thank them for their support. Spread holiday cheer to develop a deeper connection with your prospective audience.
Holiday Marketing Campaigns – 3 Excellent Ideas
Willing to grow sales this holiday season? Go through the following excellent ideas for holiday marketing campaigns.
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- Holiday Video Marketing
If you are avoiding video marketing because you can’t afford to make a good video advertisement, think again. There’s no need to appoint technicians or other experts to make videos. You can simply create a video of your product and promote it through various channels. Another easy way you can opt for is to make a video wishing your customers happy holidays. You can also go for product videos or holiday greetings through short videos on social media. Video advertisement is the most engaging among the available options.
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- Influencer Marketing
People buy things from people they trust more willingly as compared to brands. According to recent data, ROI from influencer marketing is 11 times greater than traditional banner ads. Social influencers are those having a huge number of followers on various social platforms such as Facebook and Instagram. Another advantage of using this marketing channel is that it is for budgets of all sizes. There are several micro-influencers and nano-influencers you can benefit from without spending large amounts.
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- Remarketing
You must amp up your remarketing game in order to boost sales during the holiday season. Remarketing is nothing but reminding your customers what they are missing out on. During the holiday season, people are busy and making decisions fast; that’s why this is a mandatory remarketing season.
Thus if your customers are missing your website or have left their carts, a quick reminder can do your job easily. You can also promote cross-selling and upselling while remarketing. These ideas will help you boost your sales this holiday season.
If you are looking to improve your social media and website, feel free to contact us at NAx2 CREATIVE. We can help you reach your target audience in no time.
