In the past, it was enough to simply have a website for your online presence – but today, web-savvy users expect more.
They need to be able to find your website through search engines, use it on mobile, and find the information that they’re looking for – fast. If your website is outdated, you could be hurting your business. 38% of people will stop engaging with your website if it looks archaic and outdated.
It’s more important than ever to keep your website updated – and here are 4 more reasons you need to redesign your website ASAP!
1. It Doesn’t Reflect Your Brand And The Quality Of Your Services
The vast majority of consumers will begin researching your brand and your services by looking at your website and your social media presence, using a search engine.
This means that your website is making a first impression for your company. If your website is outdated and ugly, potential consumers may think you don’t deliver great products or services – even if this isn’t’ true.
You only get one first impression. So make sure that it counts – and that your potential customers get an accurate perspective on your brand and company, through a sleek and modern web presence.
2. You’re Having Trouble With Search Engine Optimization (SEO)
SEO consists of many different, interrelated concepts. But, to boil it down, SEO determines how highly you rank on search engines like Google and Bing.
The better your SEO, the higher you will rank – and the more likely you are to pull in customers. If you used to rank high in search engine results, but your ranking has dropped, it may be time for a website redesign.
A new design and updated content that uses modern SEO best practices can help boost your SEO rankings, and get you more customers!
3. Your Website Isn’t Mobile-Friendly
More than half of all internet traffic comes from mobile devices. If your website is not responsive and does not support mobile browsing, there’s a good chance you’re missing out on a lot of customers – they’ll simply leave your website if they can’t easily navigate it on their mobile devices.
4. Your Website Is Too Slow
If your website takes more than 5 seconds to load, your “bounce rate” (the number of people who leave your page immediately without clicking another page) will rise. Ideally, your website should load within 2 seconds or less.
A new website design can use modern techniques like caching, image compression, and more to ensure that your website looks sleek and updated, and also loads with lightning-fast speed.
At NAx2 Creative, we can help with your website design, new professional photos, content creation and blog posts, SEO, and much more. Contact us right away to learn more, and get started today.