Your business changes with the seasons, and so should your marketing. Restaurants remove the summer cocktails and add warmed and spiced beverages to their menus, and stores start pushing back-to-school sales. Marketing at the beginning of summer features people outside, eating ice cream, or swimming. While the end of summer/beginning of fall will include imagery involving pumpkins, changing leaves, coffee shops, and school supplies.Â
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You know your business best, so let’s start building that flawless marketing campaign now! Before it’s too late. I hate to admit that we should start thinking about the fall, but it will be here before we know it.Â
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Let’s tell your customers exactly how your business is changing with the seasons. For me fall = routine!  Back to school, back to daily routines, back on “track”. Whatever your track is, it changes along with the seasons.
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