Your business changes with the seasons, and so should your marketing. Restaurants remove the summer cocktails and add warmed and spiced beverages to their menus, and stores start pushing back-to-school sales. Marketing at the beginning of summer features people outside, eating ice cream, or swimming. While the end of summer/beginning of fall will include imagery involving pumpkins, changing leaves, coffee shops, and school supplies.
You know your business best, so let’s start building that flawless marketing campaign now! Before it’s too late. I hate to admit that we should start thinking about the fall, but it will be here before we know it.
Let’s tell your customers exactly how your business is changing with the seasons. For me fall = routine! Back to school, back to daily routines, back on “track”. Whatever your track is, it changes along with the seasons.