An annual report is more than a collection of statistics and accomplishments. It’s an opportunity to tell the story of an organization, highlight the people behind the work, and show the impact made throughout the year.

I’ve had the opportunity to design annual reports for the Greater Lawrence Community Action Council (GLCAC) since 2019. Over the years, the reports have evolved visually, but the goal has remained the same: bring together stories, photography, program highlights, financial information and statistics into one cohesive publication that reflects the organization and its community.

For the 2025 Annual Report, the design uses a watercolor-inspired style throughout the publication, bringing warmth and personality to the pages while allowing GLCAC’s photography and community stories to remain the focus.

The report combines editorial page design, photography, infographics and data visualization to present a large amount of information in a way that feels approachable and easy to navigate. From financial data and program statistics to individual stories and community milestones, each section has its own visual interest while remaining consistent with the overall design.

One of my favorite parts of annual report design is finding ways to make the numbers visual. Rather than filling pages with charts and blocks of copy, important statistics can become part of the design, helping readers quickly understand the scope of an organization’s work.

Looking back at the reports I’ve designed since 2019 also shows how an annual publication can evolve from year to year while still maintaining a recognizable brand. Each report has its own look and personality, while continuing to tell the larger story of GLCAC and the work they do in the community.

For organizations and nonprofits, a well-designed annual report can be used well beyond its initial publication. It becomes a piece that can be shared with donors, community partners, board members, potential funders and the people the organization serves.

Need help bringing your next annual report to life? NAx2 Creative provides annual report and publication design, infographics, print design and other creative marketing support for businesses and organizations throughout New England and beyond.