In this digital era, how do consumers usually engage with brands? You’re right! Primarily through websites.
A website is one of the important tools for every business to reach and engage the target audience. Therefore, having an effective website can significantly contribute to the success of our business.
You can post your content on the website and attract potential customers through it. Thus your website plays an important role in communicating your message to the customers. Additionally, the design of your website is a deciding factor that can make or break your business.
Delivering useful content with an attractive design is crucial for engaging more customers and growing your business. Read this article to understand how your web design impacts your content marketing strategy.
Concept of Content Marketing
Content marketing is the activity where you publish content that does not directly promote your product or brand, however, generates interest in those products by delivering relevant and helpful information.
Search Engine Optimization (SEO) has some most important sub-strategies, and your content marketing strategy is one of them. SEO is an affordable technique that enables you to appear higher on search engine result pages.
In order to get benefits from the content you plan to post on your website; you must have a suitable and attractive design. On the other hand, a complex web design may fail to attract more potential customers.
Impact of Website Design on Content Marketing Strategy
User expectations must be considered while designing your website and its content. The design of your website impacts your content marketing in the following ways.
1. Making Content More Accessible
A great web design enables visitors to navigate and use your website easily. However, it is useless if your target audience cannot find or access well-written content. So, you need to ensure that you have an intuitive web design that allows your visitors to reach the pages they are looking for without much effort.
Don’t make them sift through pages to find what they want; they will most likely exit and move to your competitor’s website.
2. Making Content More Appealing
If your website doesn’t look appealing, it will reduce the value of your brand and content. Even if you have posted great content, it doesn’t matter if the place that houses it looks bad. You won’t be able to compel people to stay and read it.
Since there are numerous options available today, your first impression matters a lot when it comes to engaging your site visitors and converting them.
3. Enhancing User Experience and Readability
Several elements impact the readability of your website. The ease of reading and understanding the text on your page depends on font choice, colors, spacing, and graphics, among other things. Better website readability often leads to high conversion rates.
Your visitors want to find the data they need as fast as possible. They won’t spend time on your page if they don’t understand or appreciate it. That’s why straightforward content and a suitable design are a must.
4. Boosting User Engagement
Web design is not just about having an attractive website; it also deals with human psychology. Using the right content and visual elements compels visitors to take action. Although content marketing attracts visitors to your website, visual elements such as images, videos, animations, and infographics increase user engagement with your pages.
You can add visual elements like images, videos, charts, and infographics to simplify information and make it easier for your visitors to digest. We all know how not all of us are fans of long chunks of content.
5. Stimulating Emotion that Influences User Behavior
A study found that color alone can boost brand recognition by 80%. Also, 92.6% of buyers considered visual dimension a major factor influencing their purchase decision.
Knowing everything about your ideal customer is important for creating a great web design. Factors such as how they feel during a particular phase of the buying process and how they think are important information with which you can design a website that will stimulate emotion positively influencing their actions.
Now that you have understood how web design impacts your content marketing strategy make sure you opt for a suitable, attractive design for your website. Depending on your content, you can shoulder the responsibility of designing your website with a professional designer.
If you’re looking for an expert to manage your website design, we’d love to help you. Contact us at NAx2 CREATIVE to see how your website works best for your business.