WhatMakesaGreatLogoThere’s a lot more to your brand than just a logo, but for many companies, it’s the first step in cultivating a consistent and appealing brand identity. Good graphic design is about more than just aesthetics: it’s also about meaning. Your logo is a symbol that embodies who you are and what you stand for. Whether you’re a fun, lighthearted apparel brand for 20-somethings, or a B2B software as a service startup catering to stodgy accounting firms, your logo is a portrait of your brand.

What makes a logo great? Some logos are unforgettable: Coca-Cola, Disney, Facebook, and Twitter come to mind. Good logo design balances simplicity, visual appeal, and evocative symbolism. Logos may seem simple, but the graphic design process that leads to the final product is surprisingly complex.

Principles of Good Logo Design

As graphic design specialists, we spend a lot of time sculpting the perfect logos for clients. When we’re creating a logo, we adhere to a few key principles to create something unique, memorable, and impeccably on-brand.


Make Your Logo Something Special

At NAx2 Creative, our top-tier graphic design team creates logos that stand out from the crowd. To find out more about our creative marketing, branding, and graphic design services, reach out to us any time via our online contact form to get in touch with one of our friendly representatives.